Designer and founder Ronny Kobo has by no means taken the predictable route when it got here to constructing her namesake model. Whereas different trend labels would possibly take a extra subdued method to model, Ronny Kobo’s timeless designs, subtle silhouettes and standout prints are all about dialing up the glamour and garnering consideration — the finest form of consideration.
Since launching her model in 2017, Ronny Kobo’s method to model has received over trend editors, “It women,” influencers, celebrities, and globe-trotting girls.
Kobo’s globally-minded angle could be traced again to her roots and upbringing: she was born in Tel Aviv and raised in Hong Kong, earlier than settling down in New York Metropolis, the place she is at the moment primarily based.
When the pandemic hit in March 2020, Ronny Kobo the model was nonetheless driving the wave after a monumental displaying at Paris Style Week the earlier yr, the place her unconventional resolution to point out in Paris regardless of not being a standard “high fashion” label was a daring transfer.
However as they are saying, fortune favors the daring.
Kobo took a threat and determined to point out for her first trend present at Paris Style Week in 2019.
“I did not permit the concern of not being thought of a ‘excessive trend’ designer cease me,” Kobo explains. “Who says that I am unable to take part in Paris Style Week? My model is for the style lady, however in a cheerful, glad, approachable manner. And the response I bought actually made my enterprise develop quick, as a result of it was the primary time that I put my model on the worldwide runway, so to talk, and began it as ‘inexpensive luxurious’. Which meant that now the style retailers who have been shopping for very costly trend manufacturers, have been additionally shopping for Ronny Kobo.”
That second in early 2019 represented the head of Kobo’s ascent within the trend leagues.
“Those who I revered, who I considered as aspirational, have been now coming into my showroom and the ladies that I designed for have been not ‘out of attain’ — they have been truly girls I used to be speaking with immediately.”
When the pandemic hit in March 2020, it compelled many trend manufacturers to decide on which route to deal with, by way of styling and commodities. As evidenced by the flurry of “stay-at-home” seems to be posted on social media, many labels doubled down on athleisure, leisurewear and comfy apparel. Consolation grew to become the dominant quarantine and Zoom costume code, with tie-dye sweats and units main the way in which. Whereas most trend manufacturers jumped on the work-from-home bandwagon, Kobo deliberately determined to withstand that method.
For those who haven’t already sensed this, take be aware: in terms of Kobo and her model of elevated, inexpensive luxurious, anticipate the surprising.
“Through the pandemic, the one place we have been going out at evening was eating places, for outside eating. This was earlier than indoor eating was permitted. So I assumed, how do I showcase an evening out in a coat the place your look can nonetheless exude a variety of angle, some swag, and a variety of character?”
The choice to not produce a “Ronny Kobo stay-at-home” assortment was primarily based on intention, thoughtfulness, and virtually a rebel in opposition to the established order and the predictable. Kobo, whose model and line is tailor-made and designed for the girl who desires to be observed within the crowd, noticed the following “new regular” as a possibility to create a brand new product class: outerwear.
To Kobo, coats create a trend second for her lady — and he or she designed them with the match, silhouette and high-quality materials which might be as much as par with coats within the $3000 to $4000 class, for a extra price-inclusive vary of $500 to $700.
Kobo’s jackets and coats are tailor-made for girls who wish to dial up the drama whereas out and about. The designer helps to usher in a return to glamour — however let’s not name it a comeback.
The model can also be dedicated to creating waves in terms of New York Style Week and market weeks, constantly doing the surprising and pushing the envelope.
Ronny Kobo was one of many manufacturers at Revolve’s buzz-making presentation at this yr’s New York Style Week in September, which garnered a variety of social media consideration. For Kobo, as for many people, the pandemic was a extremely reflective interval of wanting inward — and it was additionally a time when Kobo dug deep and designed her latest commodity: coats.
“I assumed, How do I create a room that’s about reflection and your self, whereas nonetheless making it a trend ahead second? So it was fairly clear to me that I wanted to create a room of mirrors.” Kobo explains.
It was additionally actually necessary to showcase Ronny Kobo’s coats and the way outerwear can have angle and be attractive — principally nonetheless signify that ‘Ronny Kobo’ mind-set.
The frequent thread in Kobo’s profession is her prowess as a storyteller — whether or not creating campaigns and collections or producing runway reveals and activations. Though she grew up surrounded by trend — her father had a denim manufacturing enterprise in Hong Kong and her grandmother was a shirt designer and producer, who offered shirts after the Holocaust, Kobo all the time needed to pursue journalism.
“As a baby, I used to be continually impressed by all the cool, fashionable, modern New York designers who got here to Hong Kong on enterprise journeys,” Kobo shares. “Style and tailoring was all the time a language that I spoke — I used to be fluent in trend and merchandise.”
Her innate curiosity in superb artwork, journey and tradition finally led her to New York Metropolis, the place she graduated with an undergrad in literature and a Grasp’s diploma from NYU, in cultural anthropology and media.
Kobo began designing and making tapestry purses, which took off and have been picked up by retailers like Intermix. That led to her making T-shirts — “none of it was very strategic, as a result of I used to be simply doing it for enjoyable, to make some cash on the facet whereas I used to be at school.” The T-shirt model finally launched as “Torn by Ronny Kobo” — and whereas it didn’t final, the teachings actually did: “It actually blew up quick — too quick. I could not sustain with the stock counts and the margins. , failing might be the perfect schooling you would ever have.”
So Kobo launched Ronny Kobo — her model geared toward “redefining the trendy lady” — in 2017, with a extra elevated focus and as she affirms, “now with much more expertise.”
Subsequent up for Kobo? Purses, equipment and swimsuits for the girl with forever-wanderlust.
However within the fast future, vacation:
“The Ronny Kobo model is a mind-set and it’s a life-style. So how can I present her seems to be, for her desired life-style? How is she relying on me? We rising our web site and our direct-to-consumer platform, which is quickly rising. I would like to have the ability to say to that lady, ‘I am not underestimating you. Do not underestimate me.”