GUANGZHOU, China, Feb. 11, 2022 /PRNewswire/ — Way of life retailer MINISO is proud to announce its international fundraising effort with Peruvian NGO ECOAN (Asociación Ecosistemas Andinos), has succeeded in donating $153,300 US {dollars} for a reforestation program within the Andes mountains. The success of the ‘Take Penpen Dwelling’ marketing campaign means, within the subsequent 15 months, 115,000 timber can be planted within the pristine mountain vary, offering a cheap resolution for long-term local weather resilience.

Clients taking photograph with MINI Pen

Customers taking photo with MINI Pen

Clients taking photograph with MINI Pen

The joint initiative spanning over 30 markets started in November 2021 and centered round a key determine in MINISO’s authentic MINI Household assortment – MINI Pen the penguin, affectionately referred to as Penpen by clients. A quintessential image of Antarctica, MINI Pen serves as a reminder for folks to take speedy motion to mitigate the results of local weather change.

MINISO’s pledge to donate $1.33 USD to ECOAN’s Acción Andina initiative for each MINI Pen plush toy offered triggered an awesome public response. In international locations reminiscent of US, India and Indonesia, gross sales of the penguin plush toy accounted for 15% of all plush toy gross sales. At one level, MINI Pen plushie was briefly provide as a result of sturdy shopper assist for the charity drive.

Acción Andina is the primary multi-country, large-scale initiative to revive the excessive altitude, native forests of South America’s Andes. Co-founded by ECOAN and internationally acknowledged International Forest Era in 2018, the Acción Andina initiative has seen over 3 million timber planted within the Andes mountains so far.

“Attaining the leads to simply two months is under no circumstances, a simple feat, and proves that many shoppers additionally consider in doing their bit for the atmosphere. We’re extraordinarily grateful for an excellent companion reminiscent of MINISO,” stated ECOAN government C. Aucca.

Customers receiving a donor certification in appreciation of their effort

Clients receiving a donor certification in appreciation of their effort

“Our profitable marketing campaign reveals there are lots of individuals who share the identical values as MINISO,” stated MINISO abroad VP Vincent Huang. “We’re inspired by this groundswell present of assist, and plan to launch extra sustainable and enjoyable merchandise that look good and really feel good.”

As probably the most essential and fast-growing markets, Latin America is essential to MINISO’s worldwide success. The model has over 100 shops within the area and is current in international locations reminiscent of Mexico, Colombia, Chile, and Panama.

MINISO has a document of collaborating in socially accountable initiatives. Beforehand, shops in additional than 20 markets participated in a ‘Share love with MINISO’ marketing campaign to lift funds for the animals affected by the 2020 Australian bushfire. In 2019, MINISO partnered with a nonprofit ocean conservation group Oceana by adopting 200 penguins.


Way of life product retailer MINISO (NYSE: MNSO) provides top quality family items, cosmetics, meals, and toys at reasonably priced costs. Since its 2013 debut, as of December 18, 2021, MINISO has quickly expanded to five,000 shops in 100 markets worldwide. Sleekly designed and filled with the newest must-haves, MINISO shops make it attainable for everybody to have a little bit enjoyable on a regular basis by having fun with life’s little surprises.

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SOURCE Miniso Group