ABBA is among the most profitable pop quartets of all-time, they usually have been additionally one of the vital singular musical acts when it comes to trend. From purple blazers to cut-out, midriff-baring hearts, Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad made positive that they regarded like nobody else.

The look was due in no small half to Owe Sandström, a highschool instructor who simply occurred to have a deep ardour for design. For those who noticed ABBA within the 70s, you almost certainly noticed Sandström and design companion Lars Wigenius’s work in motion. There was one more reason behind the flamboyant trend: In 2014’s ABBA: The Official Picture Guide, Björn Ulvaeus revealed that the group may write-off the costumes on their taxes… however provided that they have been deemed unattainable to put on on an on a regular basis foundation. It’s arduous to say whether or not a tight-fitting, open-chested purple jumpsuit is prêt-à-porter. Both method, it’s enjoyable to look again on a few of ABBA’s creative trend.

Picture of ABBA

Picture by Michael Ochs Archives/Getty Photos

Photo of ABBA

Picture of ABBA

Picture by RB/Redferns

Photo of ABBA

Picture of ABBA

Picture by Jorgen Angel/Redferns

Photo of ABBA

Picture of ABBA

Picture by Jorgen Angel/Redferns

Photo of ABBA

Picture of ABBA

Picture by Mike Prior/Redferns

Photo of ABBA

Picture of ABBA

Picture by David Redfern/Redferns

Take a look at ABBA’s fortieth Anniversary version of Tremendous Trouper right here.

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