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YouTube has long been the most popular music service in the world. What’s changed is that YouTube isn’t the Darth Vader of the music industry anymore.
For years, some artists and suits at record companies loved the zillions of clicks that music videos got on YouTube, but they complained that the site, owned by Google, didn’t generate enough money for them or didn’t do enough to stop rip-offs.
Those grievances haven’t gone away entirely, but they have mostly gone quiet. Why?