Tag: Unveils

Ferrari Unveils First Fashion Collection

MARANELLO, Italy — Starting from Ferrari’s global brand awareness and luxury positioning, brand diversification creative director Rocco Iannone’s aim was to offer the label’s diehard fans as well as a potential new group of customers — women and the younger generation — a collection that would be instantly recognizable, with the Ferrari aesthetic and a futuristic edge.

“Let’s face it, if you enter a Ferrari store, it’s not because you need another raincoat. You are looking for something special,” said Iannone ahead of the show on Sunday evening, at the tail end of a Ferrari experience weekend.

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Ferrari unveils glossy lifestyle concept store designed by Sybarite

London architectural studio Sybarite has paid tribute to Ferrari’s legacy in the car brand’s lifestyle concept store, which features a scarlet glass wall that recalls a racetrack and a terracotta facade that nods to its Italian heritage.

Revealed here in photographs shared exclusively with Dezeen, the store is arranged across a single open-plan floor in a 1980s building in Maranello, northern Italy, where Ferrari’s factory is located.

The opening of the store will coincide with the launch of Ferrari‘s first fashion collection on 13 June, which has been designed under the creative direction of Italian designer Rocco Iannone.

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American College of Lifestyle Medicine Unveils Global Campaign May 30-June 5 to Highlight Urgent Need for Healthier Lifestyle

Activities of the week include helpful how-to information, daily zoom chats featuring lifestyle medicine professionals, physician and clinician testimonials, and health challenges—primarily on social media platforms.

Chronic disease, rooted in unhealthful lifestyle behaviors, is the leading cause of death and disability in the U.S., having reached epidemic proportions. Sixty percent (60%) of American adults now live with at least one chronic condition, while forty-two percent (42%) have more than one. Chronic disease now accounts for hundreds of billions of dollars in health care spending every year, representing as much as eighty-six percent (86%) of all health care expenditures.

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