Tag: Saunter

How To Predict The Future With Trend Forecaster Laura Saunter Of WGSN Insight

Haley Crawford contributed to this story.

The woman who predicted the millennial pink craze, Laura Saunter, trend forecaster and senior strategist for WGSN Insight, is an expert at spotting cultural shifts. A former French language and literature student at the University of Oxford, Saunter has always been a diligent researcher and cultural observer, with a keen interest in connecting the dots between the societal changes she picks up on.

One of the world’s foremost trend forecasting agencies, WGSN has rarely been mistaken in predicting a cultural shift.

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