Tag: Racing

Ferrari Is Racing Into Fashion

Last weekend, 100 of the Italian style world’s journalists and tastemakers were chauffeured in black vans to the Ferrari headquarters, a soaring glass factory designed by Jean Nouvel in the small Italian town of Maranello. They sat surgically masked on socially distanced cubes beside what is, on a normal day, an assembly line for sports cars but which on this day had been transformed into a runway.

Surrounded by unfinished cars on the plant’s cherry red conveyor belt, they watched as models paraded by in vintage roadster-printed shirts and organza nylon jackets gleaming like freshly waxed vehicles. Logo-laden seatbelts

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