Tag: Professional

What Do You Do When People Say They Don’t Need a Professional Photographer?

The proliferation of cameras that can produce impressive photos with minimal user intervention (all in a phone) has been great in a lot of ways, but on the other hand, it has also led to a lot of potential clients thinking they no longer need the services of professional photographers. So, how do you deal with that? This excellent video essay discusses how to handle ever-evolving attitudes toward professional photographers. 

Coming to you from Evan Ranft, this great video essay discusses the issue of clients thinking they no longer need the services of a professional photographer. It is unfortunate

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Professional mountain bike photographer reveals what’s inside his kit bag

Martin Bissig has a created a successful career by combining his three passions of mountain biking, traveling and, of course, photography. He’s currently one of only two Swiss ambassadors in the Canon Europe Ambassador program and is considered one of the most published outdoor photographers in Europe.

His travel reports in 2019 featured in more than 50 publications and 20 countries. In the last three years he’s been running photography workshops on composition, flash, story development and editing.  

• Read more: Best Canon cameras 

We sat down with Martin, who regularly shoots for professional riders and clients including Red Bull,

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Fashion Brands Are Betting on Streaming Ads | BoF Professional, News & Analysis

Last month, CBD beauty label Lord Jones debuted its first advertising campaign, featuring a 30-second video of an Egyptian queen pretending to play dead so she can take a relaxing bath with Lord Jones products.

The campaign will appear in out-of-home ads and in commercials across linear — traditional network and cable — television, but Lord Jones was particularly keen to allocate money to a rising spot for advertisers: streaming networks. The brand bought ads on streaming apps that feature programming from HGTV and CNN.

“A lot of CBD brands have stepped into the mix since 2018,” said Summer Frein,

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