Tag: prices

Victoria Beckham cuts dress prices to ‘future-proof’ fashion brand | Victoria Beckham

Victoria Beckham is reducing the average selling price of her dresses by almost 40% by switching to simpler silhouettes and fewer embellished fabrics, in a move that points to how the fashion industry may adapt to the disruptions to lifestyle and budget caused by the pandemic.

Marie Leblanc, the CEO of the label, said the changes were necessary to “future-proof” the brand, which has yet to turn a profit despite being one of the most high-profile names in British fashion for the past decade.

When demand for party dresses evaporated during lockdown, sales of knitwear, sunglasses and Beckham’s “athleisure” collaboration

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