To stay COVID-safe the show didn’t use a traditional runway this year. Instead, models pre-shot their looks at an Airbnb in Atlanta, and attendees watched the show via Zoom. Some people even held watch parties.
Within seconds of the show starting, the chatroom was filled with praise. “Mashallah,” wrote one viewer, an Arabic phrase meaning, “what God has willed happened.”
“This is an arena where I am able to see myself and be comfortable in my Africaness and express myself in a modest way,” said Rahima Shaban, the designer behind the brand Beautiful Jamila.