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The Rise, Fall, and Revival of Polaroid: The Instant Photography Icon

As the epitome of instant photography, Polaroid has experienced both massive popularity in its heydey through a dramatic fall after as it dealt with the realities of the digital photography boom. This video from Business Insider shares the history of the iconic brand and where it is today.

Polaroid as an American company started in 1937 when it was founded by Edwin H. Land and George W. Wheelwright III and first entered the market selling polarized sunglasses. Dubbed as “the Apple of its time” by some, the company began to produce the now well-known instant cameras — also likened to

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