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Expert’s Voice: An insider’s guide to Hilton’s lifestyle hotel brands

Phil Cordell, global category head of lifestyle brands at Hilton and global brand head of Canopy by Hilton, explains how the company is targeting this fast-growing category.

Here, Phil Cordell, global category head, Hilton Lifestyle Brands, shares his insights on the lifestyle sector, provides details on Hilton’s three lifestyle brands and explains how he connects with local communities when travelling.

Cordell has more than three decades of travel industry experience, launching iconic Hilton brands such as Hampton, Home2 Suites and Tru. He now oversees the strategic growth and development of Hilton’s lifestyle category, which includes Canopy by Hilton, Motto

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