Domino’s will sell nonfungible tokens (NFTs) in an online auction, per a press release. The digital art is inspired by three tools used in a TV commercial by The Noid, the mascot that the brand revived in April.
The “Noid’s Failed Tools” — inspired by the Pizza Crusher, Pizza Slayzer and giant Noid Balloon Blockade that the Noid used to try to disrupt Domino’s delivery — will be available via a 14-day auction on Rarible. Press materials hint that proceeds will fund future Noid creations.
Domino’s revival of the Noid taps into nostalgia for the 1980s,
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