Tag: Cathay

Cathay Pacific unveils name for premium HK-first lifestyle brand

 

Global airline brand Cathay Pacific is launching a new premium travel lifestyle brand called “Cathay” that offers a new range of offers in dining, shopping, hotels, and wellness – enabling the brand to engage with customers not only when they fly with us, but every day. The first of these offers will be a new Cathay co-branded credit card which will be launched in Hong Kong. These will all culminate in a refreshed customer relationship programme in the first half of 2022.

Cathay brings together Cathay Pacific, Marco Polo Club and Asia Miles all in one place,

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Cathay: New “Premium Lifestyle Travel Brand”

While some airlines are starting to see a rise in passenger demand, Cathay Pacific continues to suffer, with Hong Kong’s borders more or less remaining closed. So the airline is looking elsewhere to generate revenue, in the form of a new “premium lifestyle travel brand.” This change is pretty smart, if you ask me, even if you take coronavirus out of the equation.

Cathay Pacific launches “Cathay”

“Cathay” is the name of Cathay Pacific’s new premium lifestyle travel brand, which is launching today. First and foremost, Cathay Pacific isn’t rebranding — the airline will maintain its name.

As it’s

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Cathay Pacific launches lifestyle brand as travel revenue dries up

A passenger walks to the First Class counter of Cathay Pacific Airways at Hong Kong Airport in Hong Kong, China April 4, 2018. REUTERS/Bobby Yip/File Photo

July 5 (Reuters) – Hong Kong’s Cathay Pacific Airways (0293.HK) said on Monday it had launched a lifestyle brand to provide offers in hospitality and shopping as the airline seeks to tap new revenue streams amid a collapse in travel demand.

The brand “Cathay” will allow users to purchase services and goods through the airline only in Hong Kong at first, which will be expanded globally later, the company said, adding that a credit

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