TOKYO – OK, “cool” might be a bridge too far. We’re still talking about stodgy horse ballet done mostly by rich middle-aged Europeans that looks an awful lot like just going into circles to the untrained eye.
(I say that as someone who will vigorously defend the value and valor of equestrian events. But, really c’mon.)
But viral? Now that’s something Olympic dressage can aspire to. And for a sport that struggles to attract the admiration, or even attention, of the demographic that dictates internet trends, going viral could be key to the future.
At a spectacularly spacious venue just