Tag: Analysis

Fashion Brands Are Betting on Streaming Ads | BoF Professional, News & Analysis

Last month, CBD beauty label Lord Jones debuted its first advertising campaign, featuring a 30-second video of an Egyptian queen pretending to play dead so she can take a relaxing bath with Lord Jones products.

The campaign will appear in out-of-home ads and in commercials across linear — traditional network and cable — television, but Lord Jones was particularly keen to allocate money to a rising spot for advertisers: streaming networks. The brand bought ads on streaming apps that feature programming from HGTV and CNN.

“A lot of CBD brands have stepped into the mix since 2018,” said Summer Frein,

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