Sony Music Faucets Elvis Adidiema to Lead In French-Talking Africa

Because the music enterprise in Africa continues to warmth up – each as a rising a part of the enterprise and a extra necessary supply of expertise for a world market – new Sony Music France Managing Director Marie-Anne Robert has employed a brand new govt to run its enterprise in French-speaking Africa.

On Nov. 8, Sony Music France Managing Director Many-Ann Robert shared with employees that she had appointed Elvis Adidiema as director of Sony Music French Talking Africa. Adidiema, who will report back to Robert, will probably be based mostly between Paris and Abidjan, Côte d’Ivoire.

Adidiema will oversee Sony’s music enterprise operations in French-speaking Africa, with accountability for each overseeing progress within the streaming market and discovering and dealing with expertise that Sony can market within the French-speaking world, and maybe even worldwide.

“African artists have tremendously contributed to music all around the world,” Robert wrote in an e mail in regards to the appointment, “and now we have labored exhausting to make sure now we have a neighborhood workforce that understands the cultural relevance and significance of this distinctive market and helps artists to amplify their expertise.”

(Adidiema is chargeable for French-speaking Africa, however not the international locations of North Africa, which fall below one other division.)

Adidiema is a French entrepreneur of Congolese heritage who based the label Ouenze Music with Serge Ibaka and has managed artists together with Innoss B, Ya Levis, and Hertier Wata. He labored labored at Hint TV, an African music channel, the place he helped develop artists resembling Joe Dwet File and Fally Ipupa. He has a masters diploma in journalism from the École supérieure de journalisme de Paris.

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