Pandemic snack attack: Rise of work-from-home culture driving snacking trend in Australia

Mondelez’s State of Snacking 2020 report was much focused on the COVID-19 pandemic’s impact on the snacking industry, and for Australia in particular, an obvious positive upwards impact was observed on local consumers’ snacking behaviour as a result of more people working from home during lockdowns.

[We] surveyed over 500 people [and saw] more snacking for many Australians [and the] results [have shown] a significant change in eating habits brought about by the pandemic,”​ Mondelez Director of Strategy, Insights and Analytics Tom Kimpton told FoodNavigator-Asia​.

“Nine out of 10 (91{1a2a5022a52b7f44d3c003be9afa129e2349806f3225e736ca8b1c4309d27447}) of adults told us they are either snacking more or at the very least the same amount, and [of this group] 37{1a2a5022a52b7f44d3c003be9afa129e2349806f3225e736ca8b1c4309d27447} said they have been snacking more during the pandemic than before it.”

In particular, the rise in the culture of working from home has been found to be a major upwards driver for consumer snacking.

“There has been a clear increase in snacking for those that worked from home,”​ added Kimpton.

“This group was found to be 50{1a2a5022a52b7f44d3c003be9afa129e2349806f3225e736ca8b1c4309d27447} more likely to snack throughout the day (33{1a2a5022a52b7f44d3c003be9afa129e2349806f3225e736ca8b1c4309d27447}) versus those that were able to continue working in their usual place of work (22{1a2a5022a52b7f44d3c003be9afa129e2349806f3225e736ca8b1c4309d27447}).

“People are simply snacking more throughout the day – 70{1a2a5022a52b7f44d3c003be9afa129e2349806f3225e736ca8b1c4309d27447} of millennials and centennials (Gen Z) especially are saying that they prefer snacks over meals.

“[Within this trend], comfort is the number one driver [where] the uncertainty caused by the pandemic has seen people turn to trusted brands and their old favourites. Over half of those surveyed said they’ve been buying snacks that bring back good memories during the pandemic (53{1a2a5022a52b7f44d3c003be9afa129e2349806f3225e736ca8b1c4309d27447}), while 72{1a2a5022a52b7f44d3c003be9afa129e2349806f3225e736ca8b1c4309d27447} said they want to stick with the brands they know.”

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