Life-style-focused startup appears to plump up UK’s collagen market

Jennifer Mo, managing director and co-founder at Pura Collagen, has labored within the sports activities diet market because the early 90’s, the place she started her profession working for a sports activities diet retailer in California.

She went on to work for a nationwide gymnasium chain to assist with its enlargement throughout South East Asia, earlier than household life introduced her to London in 2007.

After a number of years of representing pursuits for personal purchasers in a consulting capability,  Mo started working for Quest Vitamin in 2016.

“Throughout my profession up till that time, the sports activities diet market was very a lot dominated by what I prefer to name the ‘veins and chains’ manufacturers – the iron pumping targeted black packaged merchandise.

“All of the tendencies fashioned over within the US and got here to the UK two or three years later and US manufacturers dominated the market.

“However because the years handed and practical well being got here to the fore, we began to see extra of the ‘on a regular basis energetic’ client coming to the market.

“This transition noticed the rise of the Quest diet bar – the style and texture targeted protein bar to enter the UK market from the US. Branded with brilliant colors and pictures of tasty treats, it was an enormous leap from the cardboard protein bars that had preceded.”

Quest’s dominance within the protein bar market took a pointy nose-dive in 2018 when points with reformulation led to a bar that went arduous in transition. Within the six to 9 months that it disappeared from the European market, a number of native gamers entered the sector, with Grenade main the cost.

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