The style merchandising program at Oklahoma State College is shaking up the style world by offering its college students distinctive studying alternatives each in and out of doors of the classroom. 







Fashion Merchandising

College students who graduate from Oklahoma State College’s trend merchandising program usually pursue careers in editorial and private styling, product administration, e-commerce and extra.




Whether or not they’re planning music-inspired picture shoots at OSU’s satellite tv for pc campus in New Mexico, designing content material for this system’s student-run journal or working behind the scenes to plan all of the intricacies that go right into a trend present, college students working within the trend merchandising program are gaining necessary data that interprets into real-world expertise within the trend trade. 

“Our college students are at all times pushing us to have a look at issues in new and alternative ways,” mentioned Cosette Joyner Martinez, affiliate professor of visible communication within the Division of Design Housing and Merchandising at OSU. “We’re related to an trade the place we’re at all times reinventing one thing, so to work with younger individuals who do this sort of work is so thrilling.” 







Taos

OSU’s trend merchandising college students traveled to New Mexico for an academic expertise in Taos.




The scholars be taught the various ins and outs of the style trade, together with a lot of the work that goes into creating and presenting a product to shoppers, Martinez mentioned. 

OSU’s trend merchandising college students are taught the science of textiles, the complexities of product distribution, the method of making a narrative for a model to facilitate buyer connection, the planning wanted to realize a trend firm’s monetary objectives and rather more, Martinez mentioned. 







Kelly Kerr photo of Cosette

“Our college students are at all times pushing us to have a look at issues in new and alternative ways,” mentioned Cosette Joyner Martinez, affiliate professor of visible communication within the Division of Design Housing and Merchandising at OSU.




“Our trend merchandising program is formed round serving to college students perceive the product itself and all the pieces it takes to get that product to the client from begin to end,” Martinez mentioned.

Style merchandising college students have various pursuits, Martinez mentioned. Many graduates of this system pursue careers as trend consumers, product builders or model managers within the e-commerce area, whereas others select to concentrate on digital advertising and marketing, net content material creation or private styling. 

“What’s thrilling about our diploma is how essentially versatile it’s,” Martinez mentioned. “Having a broad talent set makes our college students very marketable as a result of they will bend and flex and do lots of various things of their careers.” 







Taos

Style merchandising college students have been tasked with sourcing fashions, clothes and gear to plan their very own editorial photoshoots in Taos.




With the talents taught within the classroom and the hands-on studying experiences facilitated by OSU, the style merchandising program seeks to offer college students with an unparalleled academic expertise that may enable them to make a optimistic affect on the style trade. 

“We attempt to impart to college students that each resolution we make in trend impacts the setting and different human beings — there’s an actual accountability within the selections we make,” Martinez mentioned. “In our curriculum, we’re on a journey with college students to determine easy methods to hold this $3 trillion greenback trade shifting in a route that connects individuals and helps them discover their very own private expression in a wholesome, optimistic method.” 

Workshop in Taos, New Mexico 

This previous Could, a number of trend merchandising college students traveled to the Doel Reed Middle in Taos, New Mexico, for a two-week studying expertise in editorial styling, led by Martinez. 







Taos

The Doel Reed Middle in Taos, New Mexico, is positioned in the previous residence and studio of Doel Reed, founding chair of OSU’s artwork division.




The middle is positioned within the former residence and studio of Doel Reed, a famous printmaker and founding chair of OSU’s artwork division. Donated to OSU by Martha Reed, Doel’s daughter, the middle is fulfilling her imaginative and prescient of an academic group that’s befitting of her father’s work and legacy.

“Throughout the two weeks they have been there, college students have been making ready for a photograph shoot, and so they discovered all the pieces from growing a visible narrative to studying to see via a photographer’s lens,” Martinez mentioned. 

To be able to discover inspiration for his or her initiatives, college students have been requested to pick a rock ’n’ roll album and redesign its cowl. They sourced their very own fashions, clothes and props and scouted areas to reimagine iconic album covers akin to Prince’s “Purple Rain,” Led Zeppelin’s “Homes of the Holy” and newer releases like WILLOW’s self-titled 2019 album. 







Taos

College students within the Taos program helped one another with picture shoots, usually serving as manufacturing assistants and fashions to facilitate the inventive course of.




All through the 2 weeks, college students performed a number of roles within the inventive course of, aiding and modeling for one another’s shoots whereas studying to speak with an expert photographer, Kelly Kerr. They discovered post-production strategies that allowed them to create their remaining product: a vinyl album or CD package deal. 

The cultural panorama of northern New Mexico allowed college students to achieve a brand new perspective and discover inspiration from the pure setting of the desert and the historical past of the land itself, Martinez mentioned. 

“It was a really perfect location to assist college students find out about narrative — it is a spot the place there’s a collision of cultures from these which might be Indigenous to a wide range of colonizers,” Martinez mentioned. “It introduced college students’ consideration to how tales are formed primarily based on one’s cultural perspective. They took within the unimaginable panorama of mountains and deserts and have been ready to attract upon the aesthetics of the setting, and likewise the themes that underpin that place, from inventive expression to lack of illustration.” 







Taos13.jpg

Many graduates of this system pursue careers as trend consumers, product builders or model managers within the e-commerce area, whereas others select to concentrate on digital advertising and marketing, net content material creation or private styling.




modmuze Journal

modmuze is the style merchandising program’s student-run trend and way of life journal, which serves as a possibility to present college students inventive freedom whereas educating them totally different aspects of trend journalism, images, editorial styling and extra, Martinez mentioned. 

“College students do all the pieces to convey the journal to life, from the pictures, the structure and promoting to the writing,” Martinez mentioned. “We love to attach college students to real-world experiences, so the journal is a spot the place we actually see the rubber hit the highway.” 

The journal is revealed thrice every college 12 months and includes college students from a bunch of majors and disciplines, along with trend merchandising. Every journal has a theme and consists of articles and picture spreads devoted to tendencies throughout the trend trade, in addition to fashion and wonder suggestions and private essays from scholar writers. 







Fashion Show

The annual Euphoria Style Present at OSU is totally student-run.




This April’s situation touched on the altering panorama of the style trade, mentioned modmuze editor-in-chief Religion Bollum, a senior at OSU. 

“We’re speaking concerning the cultural reset in trend: Issues are altering, and our technology is changing into the leaders of the style trade and deciding what’s in and what’s out,” Bollum mentioned. “The journal talks about being much less afraid of what you wish to put on and sporting no matter you wish to, which hasn’t at all times been the norm.” 

By the hands-on course of of making {a magazine} from begin to end, college students are capable of take their expertise discovered within the classroom and apply them in a practical setting, Bollum mentioned. 







Fashion Show

On the 2022 Euphoria Style Present, OSU college students introduced designs impressed by environmental and social points and totally different cultures. 




“It’s given me a inventive outlet and a possibility to fine-tune my management expertise,” Bollum mentioned. “It’s utterly proven me that the issues I’ve discovered being editor-in-chief are going to be helpful sooner or later as a profession.” 

Euphoria Fashion Present  

Annually, OSU’s Division of Design, Housing and Merchandising hosts the Euphoria Style Present, an occasion that includes collections created by college students specializing in trend design. 







Fashion Show

Style merchandising college students work to plan the annual Euphoria Style Present by deciding on a venue, music, creating promotional supplies and curating the occasion’s program. This 12 months, OSU President Kayse Shrum (proper) participated.




This 12 months’s present featured designs masking a variety of themes and material, from Chinese language streetwear-inspired clothes to clothes created utilizing recycled metals and plastics meant to make clear marine air pollution. 

College students assist plan the occasion in a trend present manufacturing class, the place they choose a venue for the present, select music for fashions to stroll to, create advertising and marketing and promotional supplies for promoting and design the occasion program, making certain the present flows easily from starting to finish. 







Taos

College students in Taos have been requested to pick an iconic album cowl and reimagine it in a brand new method of their picture shoots.




The category permits college students to get hands-on expertise producing an occasion that they could draw on of their future careers within the trend trade, Martinez mentioned. 

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