Van Gogh frenzy is growing in LA. Tickets have been selling fast, and the show has already been extended a few times into 2022. On June 12 more tickets will be released.
Immersive Van Gogh will open in Los Angeles on July 21, 2021 in the Sunset Boulevard space formerly occupied by Amoeba Music.
“We are so thrilled that Hollywood has embraced the Immersive Van Gogh Exhibit with open arms,” says Lighthouse Immersive Producer, Corey Ross. “The former Amoeba Music is an iconic Los Angeles location with a rich history in music, arts and entertainment and Immersive Van Gogh Exhibit is the perfect blend of all of those things,” adds Svetlana Dvoretsky, Lighthouse Immersive Producer.
If you are a fan of Netflix’s Emily in Paris, you will have already gotten a taste of the experience when Lily Collins visited the Paris installation in one episode. Immersive Van Gogh is a 3-D environment where you find yourselves in several of Van Gogh’s most celebrated paintings and led through a visual and theatrical experience.
Immersive Van Gogh, presented by Lighthouse Immersive and Impact Museums, reflects a new trend of commercial experiential art experiences. Rather than going to a museum, these are independent ticketed for-profit pop-ups. One can draw a line from Barnum’s early house of entertainments, through the mega-shows of past decades such as King Tut, to the more current trend which is both immersive and more art-oriented, such as the very popular Yayoi Kusuma Infinity Rooms and other installations, the recent opening of Superblue in Miami which will feature experiential art by the likes of James Turrell, and Drift Studio among others.
Translating Van Gogh’s life and works into an immersive experience is certain to attract a younger and more diverse audience to Van Gogh’s works, which are themselves cloistered in museums beyond in LA, in New York, Paris and Amsterdam. Whether that will also benefit museum attendance or diminish the appeal of work that is merely 2-Dimensional remains to be seen. But I, for one, look forward to the experience.
Once again, a new block of tickets Immersive Van Gogh in LA is open to the public for purchase on Saturday, June 12th at 12PM PST at https://www.vangoghla.com/.