Rising up in West Texas, sisters Lizzie Means Duplantis and Sarah Means lengthy dreamed of bringing fashion-forward luxurious cowboy boot to market. After school, the sisters moved to New York Metropolis to embark on profitable careers – Lizzie in finance, at trade powerhouses reminiscent of Goldman Sachs and Tiger International; and Sarah within the vogue enterprise at Loffler Randall – all of the whereas sporting customized cowboy boots their uncle helped to provide.

In 2017, the sisters relocated again to Texas and debuted their very personal bespoke cowboy boot model they known as Miron Crosby. “We launched our first assortment in June 2017 right here in Dallas at our Highland Park Village flagship,” Means tells FN. “We now have been very fortunate with our enterprise; the response has been nice.”

In a really quick time, Miron Crosby boots have garnered a cult following, with a fan base like Grammy Award-winner Kacey Musgraves, mannequin Gigi Hadid, and actress Beth Behrs, to call a number of. And, in 2019, the model planted its stake within the vogue world with a collaboration with designer Prabal Gurung.

Miron Crosby founders Lizzie Means Duplantis (L) and Sarah Means (R). - Credit: Courtesy of Miron Crosby

Miron Crosby founders Lizzie Means Duplantis (L) and Sarah Means (R). – Credit score: Courtesy of Miron Crosby

Courtesy of Miron Crosby

With this as its basis, the sisters are taking their budding enterprise to the following degree with the opening of their second Miron Crosby retailer. The brand new 2,000-sq.-ft. retailer at 520 East Cooper Avenue in Aspen, Colo. opened this week, a dream come true for the sisters. “Aspen is such a magical place for us,” says Means. “There’s a particular vitality right here that embraces that Western cowboy boot tradition, but additionally has a major vogue neighborhood. The truth that this metropolis can be an enormous trip spot for vacationers from all around the world, we’ve lengthy thought Aspen was the proper place to open our second brick-and-mortar store.”

Apparently, the brand new Aspen retailer takes over the previous Chequers’ house and the model plans to honor the longtime native fixture by naming a future girls’s boot fashion after proprietor Becky Dumeresque. With a contemporary-chic inside impressed by the pure Aspen panorama blended with the sisters’ fashion-forward Western aesthetic, the store contains areas to buy, create customized boots, entertain, and mingle. (The model’s girls’s assortment is available in sizes 5 – 11, and males’s in 8 – 14. Retail costs vary from $895 to $3,395. Customized types open at $1,500.)

When requested about whether or not they imagine there’s a barrier between “vogue” and cowboy boots, the sisters say the class is filled with progress alternative. “We now have seen a change in folks’s views of the cowboy boot after they expertise our assortment,” Means tells FN. “Clients are realizing you can put on our boots past apparent places. You possibly can put on them in cities and out to dinner, not simply on the ranch.”

“There has additionally been a realization in shopper’s minds that this sort of shoe is on the core of American tradition and are starting to romanticize the silhouette,” provides Means Duplantis. “We need to carry the cowboy boot to the style desk.”

Trying forward, Means says the model is concentrated on rising its Aspen enterprise, and can be toying with launching a brand new class that’s ‘a little bit extra life-style.’ “We’re additionally nurturing our partnership with Holly Golightly – an excellent retailer in Copenhagen. The success we’ve had with them has amplified our realization that there’s a massive alternative for cowboy boots internationally.” This implies, based on the sisters, that they are going to work on rising the model’s worldwide transport choices in addition to contemplating new wholesale accounts overseas – one thing they’ve shied away from domestically.

Inside Miron Crosby’s Apsen store. - Credit: Courtesy of Miron Crosby

Inside Miron Crosby’s Apsen retailer. – Credit score: Courtesy of Miron Crosby

Courtesy of Miron Crosby

Cowboy boots shine inside Miron Crosby’s Apsen store. - Credit: Courtesy of Miron Crosby

Cowboy boots shine inside Miron Crosby’s Apsen retailer. – Credit score: Courtesy of Miron Crosby

Courtesy of Miron Crosby

Inside Miron Crosby’s Apsen store. - Credit: Courtesy of Miron Crosby

Inside Miron Crosby’s Apsen retailer. – Credit score: Courtesy of Miron Crosby

Courtesy of Miron Crosby

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