Hilton boosts lifestyle segment with 11 signings

Hilton has signed 11 new deals for its Tempo by Hilton and Motto by Hilton brands, representing nearly 20 percent of the company’s lifestyle segment pipeline. 

The new properties will be located in the United States, Latin America and Europe, with key signings in New York City; Rotterdam, Netherlands; Tulum, Mexico; Boston; Mexico City; and Seattle. With these newly signed properties, Hilton’s lifestyle category supply is expected to double within the next five years as well as expand to an additional 17 countries and territories over the next 10 years, including the first lifestyle property in Africa. 

The company’s lifestyle pipeline now has more than 55 properties already scheduled to open within the next 10 years. Each of the brands, said Phil Cordell, Hilton’s global category head for the lifestyle segment, are approachable for guests because they’re approachable for owners as well. “The investment equation allows an owner to get into this space in a more cost-effective way,” he said. “The pipeline that we have in place, although it paused for just a little bit [over the past] year, has really started to pick back up as owners say, ‘OK, I’m ready to take that next step of investment.’”

Tempo

In addition to the previously announced groundbreaking in Louisville, Ky., Hilton  recently signed the following properties for its Tempo brand:

  • The Tempo Boston Fenway, slated to open in 2023, will be steps from Fenway Park, home to the Boston Red Sox. The 184-room hotel will have an onsite restaurant, meeting space and a fitness center covering more than 1,120 square feet.
  • The Tempo New York City Manhattan Downtown World Trade Center Area, also scheduled to open in 2023, will have nearly 300 rooms across 41 stories. The property will be right in the middle of the city’s Financial District.
  • The Tempo Irving (Texas) Las Colinas, slated for 2024, will have 138 rooms and more than 2,500 square feet of meeting space as well as a large outdoor patio.
  • The Tempo Seattle Downtown, also due to open in 2024, will have 300 guestrooms across 23 stories in addition to a fitness center, a cafe, a bar and restaurant and a rooftop lounge.
  • The Tempo Milwaukee Downtown, scheduled for 2024, will have 155 rooms as well as  4,600 square feet of meeting space and an on-site restaurant and rooftop bar.

“Since Tempo launched a year ago, we’ve seen great momentum and an incredibly positive response from owners and future guests who are thrilled about this truly unique hotel concept,” said Kevin Morgan, global brand head, Tempo by Hilton. “We look forward to our upcoming openings so we can welcome ambitious, modern travelers to relax and recharge in a stylish, contemporary setting with thoughtful design and an uplifting atmosphere.” 

Motto

The Motto brand is growing its portfolio of curated microhotels in urban destinations across the U.S. and internationally. Joining Motto Washington D.C. City Center, which opened in the summer of 2020, and the Motto Philadelphia Rittenhouse Square, which opened earlier this month, the brand will open its third property in New York City’s Chelsea neighborhood later this summer. 

After announcing seven property signings in 2019, including the first Motto in Latin America with the Motto Lima (Peru) Miraflores, Motto recently announced six property signings:

  • The Motto Rotterdam Blaak, slated to open in 2022, is a conversion from a former bank building. The 109-room hotel will be the brand’s first property in the Netherlands and in Europe. 
  • The Motto Tulum, also scheduled for 2022, will be in the heart of the ancient Mexican tourist district. The 116-room urban hotel has eco-friendly design elements. 
  • The Motto Bentonville (Ark.) Downtown, also due to open next year, will have 175 rooms, an indoor bike garage, a coffee bar, a restaurant and an outdoor bar patio and backyard.
  • The Motto Guadalajara (Mexico) Centro Historico, scheduled to open in 2023, will have 145 guestrooms within walking distance from the Guadalajara Cathedral, Plaza de Armas and Plaza de la Liberación. 
  • The Motto New York City Times Square, also slated to open in 2023, will have a 1920’s aesthetic across its 400 guestrooms. The property’s signature restaurant will evoke the classic New York City diner.
  • The Motto México City Condesa-Roma, scheduled for 2024, will have 90 guestrooms in Mexico City’s Condesa neighborhood. The hotel offers a Motto Commons, coffee bar, as well as an on-site restaurant serving traditional Mexican dishes.

“We are excited to announce Motto’s continued expansion and to provide guests with a fresh approach to travel,” said Tripp McLaughlin, global brand head, Motto by Hilton. “As people begin to feel comfortable traveling again, our new Motto properties will allow guests to connect with the neighborhood culture by providing authentic and locally-minded experiences in the most desirable urban destinations in the world.” 

Canopy

In addition, Canopy by Hilton, Hilton’s first lifestyle brand, which launched in 2014, doubled its brand portfolio with 14 property openings last year and now has 29 hotels open as of Q1 2021. Recent openings include the Canopy Hangzhou (China) West Lake, Canopy Sao Paulo Jardins and Canopy San Antonio Riverwalk in addition to upcoming openings in Paris, Madrid, London and China, as well as Chicago and Portland, Maine, all scheduled for this year.

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