The EXO singer and soloist, who was named considered one of GQ’s Greatest-Dressed Males of 2020, is not any stranger to the world of excessive trend. He made historical past again in 2019 as Gucci’s first Korean world ambassador, resulting in his very personal limited-edition capsule assortment with the posh model dropping earlier this 12 months. He additionally has partnerships with the likes of Bobbi Brown and Korean outside model BLACKYAK. However now, he’s added one other trend arrow to his already stacked quiver: International Ambassador for the Spring/Summer time 2022 season of Seoul Style Week.
Kai was introduced as the brand new ambassador for the occasion, which is totally digital this season, again in September. Within the promotional photographs for the announcement, Kai was seen sporting a go well with by ready-to-wear model BMUET(TE).
Happening from October 7, this season of Seoul Style Week consists of 37 trend exhibits and in addition goals to focus on the South Korean capital and the charms of its previous, current, and future through a digital trend movie. In a video selling the occasion forward of its official kick-off, Kai mirrored on his personal altering strategy to trend over time. “I take advantage of garments to precise myself”, he admits. “I used to solely take into consideration tips on how to sing or tips on how to dance, however now that I’ve been a singer for ten years, I got here to consider tips on how to categorical myself as an artist.”
The truth is, his tenure within the music business is serendipitously linked to his new position as a part of Seoul Style Week. He’s reminded that the room he’s at the moment sitting in to document this video is similar one EXO carried out in again in 2014 for the occasion — one thing he cringes at in hindsight. “After I was 21? That’s a very long time in the past!”, he winces, recalling his youthful trend origins. “What I spotted then is that it’s not simple. I acquired strolling courses to be on that runway! I used to be fearful that I’d break the stage, that I’d make a mistake, I used to be very confused”.
Today, Kai is way extra accustomed to being surrounded by the world and work of excessive trend. Followers caught a glimpse earlier this 12 months of his envy-inducing walk-in closet on the Korean TV present I Reside Alone (나 혼자 산다), the place stars present how they dwell to the general public. Crammed ground to ceiling with luxurious manufacturers, eagle-eyed admirers seen most of the garments nonetheless held their authentic tags — one thing that’s now change into some extent of intrigue. “‘Are you going to promote it?’, ‘Are you going to say that it’s model new and promote it once more?’, ‘Do you not wash your garments?’”, Kai jokes in regards to the responses he’s acquired since he made the revelation. “I do wash my garments in fact, however I placed on the tag once more to maintain them properly. That is my behavior that’s actually bothersome, however I used to do that as a result of I wished to deal with my garments, then it continued to right now.” Although he has one exception: “I do take off the tags from my sneakers,” he reassures viewers.
Seoul Style Week is ongoing till October 15, with clips from the runway exhibits obtainable throughout a mess of channels, together with the occasion’s YouTube channel. Till the occasion formally wraps up, we higher keep tuned for no matter else Kai may need in retailer for us.
Watch Kai discuss all issues trend under:
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