Buying an EV isn’t just a purchase, it’s a lifestyle choice

This article was originally published by Brent Gruber from JD Power onClean Fleet Report, a publication that gives its readers the information they need to move to cars and trucks with best fuel economy, including electric cars, fuel cells, plug-in hybrids, hybrids and advanced diesel and gasoline engines.

Conventional wisdom on what constitutes effective engagement with prospective buyers will have to be revisited if the automotive industry is going to effectively pivot to support the nascent — though growing — EV market.

  • To advance and meet projected electric vehicle (EV) production and sales volumes, a significantly higher level of engagement and education must take place during the presale period.
  • Shoppers considering an EV purchase often do not have a solid understanding of what it means to own and “live with” this new category of vehicle.
  • Automakers, utility companies and especially dealerships have roles to play in educating the mainstream consumer base.
Credit: Clean Fleet Report