The Advertising and marketing Supervisor of Worldwide Spirits and Able to drink manufacturers at Guinness Ghana, Nana Yaa Amoah-Owusu, has charged disc jockeys to evolve and stay related past their peak moments.
Talking on the Ghana DJ Clinic on the subject “How one can appeal to high manufacturers”, Nana Yaa careworn that branding is important in staying related throughout varied sectors.
“Do you need to be the DJ who’s only for the second? It’s like an artist who will deliver up the music and can simply be a one-hit track. You need to be a timeless DJ,” she stated.
In accordance with the advertising and marketing knowledgeable, DJs should construct a purposeful model to survive the second by considering elements resembling constructing a aggressive benefit.
“It is advisable to construct your model. What’s your aggressive benefit? What makes you stand out? You need to be a DJ that tomorrow, even when there are the younger ones developing, you’re nonetheless a go-to particular person; a DJ the historical past of Ghana DJs can’t be instructed with out mentioning,” she added.
Talking on how most company establishments take selections on influencers and ambassadors to work with, she cautioned the members to “be aware of what you submit on social media.”
“A submit in your social media web page in the present day can disqualify you or shut the door to a golden alternative tomorrow,” she defined.
Nana Yaa, alongside different notable audio system together with the founder of three Music Networks, Abdulai Sadiq Abu, Prolific DJ Grasp Que, converged on the Accra Vacationer Data Centre on Saturday, October 15, 2022, to teach DJs on varied subjects which might drive their craft to the following stage.
The Ghana DJ Clinic, an initiative of Merqury Republic, is aimed toward educating, empowering and constructing strategic partnerships amongst each upcoming {and professional} DJs throughout the nation.
